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Beauty Beyond the Binary
good light is beauty beyond the binary. We are focused on moving culture forward by promoting a more inclusive definition of beauty through product and purpose. We strive to reflect the diversity and fluidity of the world we live in today, advocating for change. We believe all are deserving to step into their light and be celebrated for their authenticity.
our mission
At good light we refer to ourselves as "gender-inclusive" rather than terms like "genderless" or "gender-neutral." They aren't wrong. But words matter and at good light, we believe that gender-inclusive is a more, well, inclusive definition. The Western world has been viewed through a traditional binary lens and our mission is to take back power, create more space for those who don't conform to societal gender roles or expressions. As such, we're taking back power and dismantling the binary through beauty. Words like "genderless" has traditionally only considered male and female, erasing folx from the non-binary communities. "Gender-neutral" becomes a blanketed statement to mitigate people and their proud and long fought for gender identities. While these are not offensive terms, we do think there should be a refresh. Therefore, at good light we like to use "gender-inclusive" as a positive term that includes all into the beauty and self-care space. We welcome you to use it as well.
Meet the Moth
For centuries, the moth hid in the shadows as if afraid to bask in the light. Meanwhile, culture celebrated its cousin, the butterfly, a creature revered in poetry, novels, and folklore. While the butterfly basks with its wings, stretching them wide for the world to see, the moth lives and dies in the shadows. But what's remarkable about the moth is this: Even in the darkest depths of night, it will always find the light. And so shall you but only if you have the audacity to step into the light. The moth is a powerful symbol for many of us who decide that we never needed external validation to conjure out own good light. That comes from within.
Our commitment to True Colors United
We set aside 1% of sales to give to True Colors United, an organization that implements innovative solutions to youth homelessness that focus on the unique experiences of LGBTQIA+ community.
Products
Our products are formulated to be clean, vegan, cruelty-free, and sustainably produced. This means adhering to the EU’s standards of clean (1300 banned ingredients), being kind to our animal neighbors, only sourcing sustainable ingredients, being mindful of our packaging, and taking steps to reduce our carbon footprint wherever possible.
Ingredients
All of the ingredients we formulate with are dermatologist-tested, hypoallergenic, clean and non-toxic, and made with sensitive skin in mind. That means no harmful ingredients are included in any of our products. These include BPAs, parabens, mercury, microbeads, mineral oils, oxybenzone, phthalates, and a whole lot more. All of our products have also been through thorough testing at CPT Labs, the elite testing service that’s become an industry standard. each of the vigorous trials were patch-tested in what’s called RIPT testing. patches with our products were applied 3x a week for 9 applications on people from a representative sample. on a scale from 0 (no visible skin reaction) to 4 (severe), good light products tested at 0. The testing concluded that our products indicated no potential for dermal irritation or allergic contact sensitization.
About Our CEO & Founder
David Yi is the founder and editor of Very Good Light, a beauty platform that aims to democratize beauty for all people and author of the book, PRETTY BOYS. He's been written about in the NYT, LAT, Forbes, Allure, among others as the thought leader in men's beauty, identity, and Asian American advocacy. David has championed DEI in his decade of journalism, writing for the likes of the WSJ, GQ, Vogue, and WWD. Additionally, he is a founder of AIM, Advocates for Inclusion in Media, as well as a GLAAD and Webby nominee.
beauty beyond the binary